We’re in the business of
making money make sense.
Visionary Finance Plan is a Bay City, Michigan firm built on a simple belief: good financial advice should feel like a conversation, not a sales pitch.
Started with one question:
why is this so complicated?
In 2012, our founders were helping neighbors untangle the same problem again and again: a loan in one bank, investments in another, insurance bought in a panic, and nobody connecting the dots.
So we built the firm we wished existed. One place where a mortgage question and a retirement question get answered by people who talk to each other. Where fees are written down before the work starts. And where “I’ll get back to you” means today, not someday.
Fourteen years later, that approach still runs the place. We’re large enough to negotiate well on your behalf, and small enough that your advisor knows your name, your kids’ names, and why this plan matters to you.
- Locally owned and operated in Bay City, Michigan
- Fully licensed advisors serving clients in all 50 states
- Client-first, fee-transparent by design
Our mission
To make confident money decisions normal. We give everyday households the clarity, tools, and follow-through usually reserved for the very wealthy — at a price that makes sense and in language that doesn’t require a finance degree.
Our vision
A generation of families who know exactly where their money goes, why their plan is built the way it is, and what to do when life changes — because someone took the time to explain it properly.
Four ideas we don’t bend on.
Clarity first
If you can’t explain it back to us, we haven’t explained it well enough. Every recommendation comes with plain numbers and a one-page summary.
Long-term over loud
We don’t chase trends or hot products. Your plan is built for decades, reviewed regularly, and adjusted when the facts change.
Real people, real replies
One advisor and one operations contact you can reach directly. No ticketing maze, no hold music, no “your call is important to us.”
Fees in the light
Costs are disclosed up front and in writing. If a product pays us more and costs you more, we’ll tell you that too.
Small firm energy.
Serious follow-through.
The numbers below are why clients stay — and why their friends show up.
Client assets guided
Households served nationwide
Client retention rate
Years serving our community
What working with us
actually feels like.
A first call with no agenda
Thirty minutes, zero pressure. We ask questions, you ask yours, and you leave with at least one useful next step — whether you hire us or not.
A plan you can hold
A written, page-by-page summary with your numbers, your options, and the trade-offs — not a glossy brochure.
We do the follow-through
Applications, provider calls, and paperwork are on us. You make decisions; we handle the chasing.
Reviews that happen
Quarterly check-ins and an annual deep dive. If something changes, you’ll hear it from us first.
Come for the answers.
Stay for the plan.
Tell us what’s on your mind — a loan, a tax question, a retirement number. We’ll tell you honestly whether we can help.